It seems that it is possible (to some extent at least) to exclude self-citation in Google Scholar, this is how:
- Search for author name in the usual way
- Click “cited by number“
- Identify how Google Scholar represents the name you want to exclude in the hits (typically “A Name”)
- Add a standard Google query string which excludes the name you identified in point 3 to your current citation url in the following format &q=-“A Name”
A practical example of removing self-reference: Aspects of the theory of syntax by N Chomsky without self citation:
This reduces the original number of hits from “around 12,350″ to “around 11,600″.
Perhaps this is useful? Feedback?