I’ve been analyzing some of the data for 2007 put out by our link server, Ex Libris’ SFX. The data I’ve been looking at are “clickthroughs” — in plain English, what the users click to be referred to the resources owned by the library. I won’t go into any great detail because this isn’t the interesting stuff, it’s the trending. Here’s what I found:
- There were 189,037 clickthroughs in total
- 94.5% of all clickthroughs came from just 16 sites
- 80.6% from just six sites:
- 32% from SFX’s A-Z list of eJournals
- 19.5% from ISI
- 9.6% from PubMed
- 7.1% from Google
- 8.5% from BIBSYS (our OPAC)
- 3.9% from SFX’s browsing list
What conclusions can you draw from this data?
- That’s a lot of traffic through this system! On average 517.9 clickthroughs per day
- A lot of people (35.9%) know exactly which journal they are looking for (evidenced by their using the A–Z list and journal browse function in SFX)
- ISI and PubMed important resources across discipline
Not every source links via SFX as we have other systems in place, so these figures represent a fraction of actual traffic.